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“Eros Group widen its horizon by tuning to raga’s by partnering with Saregama in 2020”

Eros Group hand in hand joins the partnership with Saregama India Limited as a distributor in December 2020 for MENA region.  In 1902, Saregama released India's first ever studio recorded song. In the years that followed, the company continued to expand its catalogue to become the largest in-perpetuity global owner of both sound recording and publishing copyrights of Indian music across 14 different languages. The company forayed into retailing music through physical and digital mediums such as CDs, iOS & Android based apps and usb based thematic music cards.


Since 2017, Saregama has been making headlines again owing to the launch of two unique initiatives, Saregama Carvaan and Yoodlee Films.Saregama Carvaan is a portable digital music player with in-built stereo speakers that comes with 5000 evergreen Hindi songs inside. The unique proposition of this product is that even today in the times when digital music consumption is the order of the day, Carvaan attempts to give the older generation a lean-back, uncomplicated ala70s Vividh Bharti music listening experience. Carvaan is a perfect blend of digital technology a retro form factor. In less than a year, from launch its unprecedented sales have made it Saregama's flagship product.


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