Eros commenced its association with Samsung in 1996 with fax machines and PBX systems. Mobile telephone business was initiated in 1998 followed by Digital Electronics products during the year 2000. Eros today represents two major product groups from Samsung: Digital Products including LCD and other flat panel televisions, and telecommunication equipment including mobile phones. From a humble beginning, Eros’s partnership with Samsung has grown from strength to strength during the short span of less than ten years. The incredible growth in UAE’s economy has given both Samsung and Eros significant opportunities for growth in product lines and sales.

Recently Samsung has emerged as a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion, employing approximately 128,000 people in 57 countries. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

Samsung has created a wide range of consumer electronics products catering to diverse markets and geographical region needs, employs a wide array of marketing activities aimed at image and brand building.  In UAE, Eros leverages the strength of Samsung’s product portfolio and brand image to take advantage by engaging appropriate marketing strategies and developing the channel geared to maximize sales.

Being sole and exclusive distributor for Samsung mobile phones in UAE, Eros caters to consumer communication requirements by making available the latest in mobile technology from Samsung. Samsung mobile phones are globally known for their stylish design, rich features and their ability to enhance user’s lifestyles. The latest offering -- the ultra range with models varying from 6.9 mm to 12.9 mm thickness, is testament to Samsung’s leadership in technology and design innovation. Samsung’s recent introduction of smart phones and PDA phones illustrates our seriousness to enter into corporate and business user category.

Samsung Audio Visual (AV) and Digital Media (DM) products offer the latest in digital technology to discerning buyers. Samsung leads the digital convergence technology which makes it possible for diverse set of devices to communicate with each other for user convenience. Eros is the sole distributor in UAE for a wide array of Samsung digital products, which include LCD TVs, Plasma TVs, DLP TVs, Digital Video Camcorders, DVD players, DVD Recorders, Home Theatre Systems and Digital Audio Players.

“We offer the best in AV products from Samsung for consumers to savor cutting edge technology and bring it into their homes. In the burgeoning LCD TV segment, Samsung has emerged as an undisputed leader in major global markets including North America & Europe, a success repeated in local markets due to unrelenting efforts of Samsung Gulf Electronics and Eros Electricals. We go the extra mile to meet consumer expectations – Free delivery and installation for large Flat screens (LCD TVs and Plasma TVs), international warranty for Samsung MP3 players are few of the value added propositions offered to our esteemed customers.” SBG’s success is built on the strong foundation of highly motivated employees in our sales team and marketing team. We constantly push ourselves to achieve excellence every step in our way.

Success of Eros is clearly dependent on our principal’s support - M/s. Samsung Gulf Electronics, who provide us a wide range of support to ensure success in UAE. Recent examples of successes due to outstanding collaboration between Samsung and Eros include “Bordeaux” range of LCD TVs and “Ultra” range of Mobile phones. These have catapulted Samsung into the top league in respective product categories with enviable market shares. The recent launch of K5 MP3 player, the world’s first Digital Audio player with built-in-speakers, is another example of technical wizardry of Samsung combined with local channel marketing expertise of Eros.

“To succeed in fiercely competitive consumer electronics market, we have to outperform competition with new products, great sales and marketing, complemented with fantastic service support.” Eros’ Vision statement ‘to attain leadership in marketing, distribution and retailing of consumer electronics, home appliances and engineering goods and services’ is the guiding principle which helps us to excel. With this kind of vibrancy, SBG in Eros looks towards healthy growth with doubling of revenues year on year in many of our product categories. Surely exciting times ahead, with possibilities unlimited!