Eros commenced its association with Samsung in 1996 with fax machines and PBX systems. Mobile telephone business was initiated in 1998 followed by Digital Electronics products during the year 2000. IT product business started with Eros in july 2009. Eros today represents three major product groups from Samsung: Digital Products including LCD and other flat panel televisions, Telecommunication equipment including mobile phones, and IT products including Notebooks and Photo Frames. From a humble beginning, Eros’s partnership with Samsung has grown from strength to strength during the short span of thirteen years. The incredible growth in UAE’s economy has given both Samsung and Eros significant opportunities for growth in product lines and sales.

Samsung is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007-2008 parent company sales of US$174.2 billion and net income of US$13.9 billion, employing approximately 263,000 people in 62 countries. Recognized as one of the fastest growing global brands, Samsung Electronics Co. Ltd. is a leading producer of digital TVs, memory chips, mobile phones, TFT-LCDs and IT products.

Samsung has created a wide range of consumer electronics products catering to diverse markets and geographical region needs, employs a wide array of marketing activities aimed at image and brand building. In UAE, Eros leverages the strength of Samsung’s product portfolio and brand image to take advantage by engaging appropriate marketing strategies and developing the channel geared to maximize sales.

Being sole and exclusive distributor for Samsung mobile phones in UAE, Eros caters to consumer communication requirements by making available the latest in mobile technology from Samsung. Samsung mobile phones are globally known for their stylish design, rich features and their ability to enhance user’s lifestyles. The latest offering -- the Jet (S8003) with world’s fastest 800 Mhz processor and brightest AMOLED screen, and Star (S5233) the most affordable full touch mobile phone (now with WiFi), is testament to Samsung’s leadership in technology and design innovation. Samsung’s recent introduction of smart phones and Windows OS phones illustrates their seriousness to enter into corporate and business user category. Low end handsets were a weak point in Samsung’s range, but in 2009 Samsung bounced back with a plethora of models in the sub AED 500 category. These models helped Samsung to gain the highest ever market share of over 19% in UAE in July as per GFK Audit figures.

Samsung Audio Visual (AV) and Digital Media (DM) products offer the latest in digital technology to discerning buyers. Samsung leads the digital convergence technology with its DLNA capable LED and LCD TVs as well as mobile phones which makes it possible for diverse set of devices to communicate with each other for user convenience. Samsung LED TV is the cutting edge of technological innovation which has taken the Flat Panel market by storm. The aesthetic design, finger thin panel, wall hanging stand and mega contrast has all taken TV viewing to a different plane. Samsung is the undisputed leader in LCD TV segment worldwide as well as in UAE. In July 2009 Samsung has crossed 40% market share in UAE as per GFK Audit figures, which is way ahead of other Japanese and Korean competitors. Eros is the sole distributor in UAE for a wide array of Samsung digital products, which include LED TVs, LCD TVs, Plasma TVs, LFD TVs, Digital Video Camcorders, DVD players, DVD Recorders, Home Theatre Systems and Digital Audio Players.

EROS has been able to leverage it key retail channel management capabilities to forge a new collaboration with Samsung Gulf to offer Samsung IT products cosisting of Notebooks,Monitors,Digital Photo Frames,Hard Drives and Projectors through this fast growing retail channel.The introduction of Samsung IT into Eros product portfolio is a testimony of the strong bond between Samsung and Eros.

This year Samsung and Eros plan to rapidly gain market shares in the Digital Camcorders, Home Theater Systems and DVD Players. Samsung’s solid state memory camcorders are growing in this otherwise declining category. C10, R10 and H100 models have several innovative features like 20 degree angled lens, full HD recording and viewing and time lapse recording, to name a few. The new range of Samsung MP3 players has been launched. The new models of DVD Players and Home Theater Systems come with USB slots and BD Wise capability which make them capable of communicating with other Samsung devices at home.

We go the extra mile to meet consumer expectations – Free delivery and installation for large Flat screens (LCD TVs, LED TVs and Plasma TVs), Service on Wheels – mobile service vans with faster response to consumer demands and International warranty for Samsung Flat Panel TVs and MP3 players - are a few of the value added propositions offered to our esteemed customers. SBG’s success is built on the strong foundation of highly motivated employees in our sales team and marketing team. We constantly push ourselves to achieve excellence every step in our way.

This year saw some spectacular new product launches by Samsung and Eros. Outstanding collaboration between Samsung and Eros was visible in our LED TV launch and Jet mobile phone launch. These were followed by some major display initiatives in the market by Eros with Samsung’s support. These have catapulted Samsung into the top league in respective product categories with enviable market shares. The latest Ramadan promotion for Digital and Mobile Products has been designed to attract the customers and create big noise in the market.Inspite of global economic downturn, Eros and Samsung saw a recovery in Q2 2009,thanks to the initiatives in the market, and Q3 is so far showing a major growth both in sales and market share.

To succeed in fiercely competitive consumer electronics market, we have to outperform competition with new products, great sales and marketing, complemented with fantastic service support. Eros’ Vision statement “to attain leadership in marketing, distribution and retailing of consumer electronics, home appliances and engineering goods and services” is the guiding principle which helps us to excel. With this kind of vibrancy, SBG in Eros is hopeful that 2009 will also end up as a growth year for us, unlike what some doomsday predictors in the market have to say. Come, join the ride!