Eros IT Business Group (ITBG) commenced its operations during the beginning of this year. The strategic vision of Eros in entering what is generally believed as the most fiercely competitive product segment stems from our basic belief that consumers will increasingly seek products and services through organized retail where Eros has proven channel management capabilities. The recent changes in economic landscape has brought to focus the weakness of traditional IT distributors and their limited value addition in catering to the needs key retail channel.
The incredible advances in technology and the evolution of the digital convergence is blurring the lines between IT and consumer electronics products. The increasing focus placed by organized retail in enhancing the range of products and services offered by them is resulting in the shift of consumer purchases from traditional IT dealers to organized retail. This trend will accelerate in future and Eros is geared to taking advantage of this shift by acquiring distribution and marketing rights from those vendors who recognize the value addition that Eros offers.
Samsung and Eros both recognize the dynamic shifts in consumer purchase trends and the result is the recent collaboration between Samsung IT Division and Eros Group in marketing of Samsung IT products through Eros.
The first set of Samsung IT products being marketed by Eros through key retail channel include the recently launched Netbooks and Notebooks, Monitors, Digital Photo Frames and Projectors. The dynamic nature if IT industry and very short product lifecycles will result in constant stream of new products encompassing the breathtaking developments in technology.
Eros has most recently concluded an alliance between Cisco Consumer Business Group (CCBG) to market their Linksys range of consumer networking products through key retail channel. Their quest for a distributor organization capable of creative marketing and distribution capabilities found a match with Eros and the alliance will strengthen the consumer business side of Cisco. Cisco CBG, formerly known as Linksys is developing products targeting small office/home office segment with an array of new consumer centric IT products. The undisputed global leader in networking products is envisioning bringing people to live a connected life that is “more personal, more social and more visual.
Eros ITBG currently represents several leading brands including Samsung, Linksys by Cisco, Targus Notebook Accessories, A Data Memory cards, Speedlink gaming accessories, Sentronix Auto Wallmounts, etc.
The new product flowing from global leaders such as Samsung and Cisco will include a wide range of convergence technologies requiring special marketing skills to bring out their full potential in local markets and Eros is well positioned to take on the challenges of the future. In many product categories the value innovation and disruptive innovation will play a key role in determining their success.
United Arab Emirates will emerge as a global tourist and leisure hub attracting people from all over the world. The growing economy will result in growth in population, number of tourists visiting UAE, all of which will contribute to burgeoning trade catering not only to local population but also the millions of people visiting the emirates. Eros is well positioned to take advantage of the growth of the local economy.
The guiding principle that drives every member of our small and young team is the “passion to succeed”! Our success in fiercely competitive consumer electronics, telecommunication segments, gives the confidence and the courage to succeed in IT product group.
